Dying Light Season Pass Price Goes Up, But Retailers Continue to Sell at Old Price

Not all that long ago Techland announced that the cost of the Dying Light Season Pass would be going up from £15.99 to £23.99. The reason given was that the sheer amount of content in the new expansion that’s due out soon.

The new expansion is The Following and it adds much more to the base gameplay. It’s a rather large expansion by any account, and it brings with it new gameplay features, such as driving vehicles. Whether that really warrants a price-hike in the Season Pass is anyone’s guess. It’s worth bearing in mind though, that the game’s publisher is Warner Bros., a publisher known for its dirty tactics. Ahem, Arkham Knight and its shoddy Season Pass.

Obviously, many were outraged at the move. Meanwhile, everyone else just carried on as normal. If you already bought the Season Pass then you’re getting The Following anyway and you don’t need to pay the difference. It’s the new players who’ll be stumping up the extra pounds, dollars, and Euros.

However, if you reside within the UK, you don’t need to worry about paying more than the original £15.99. Online retail giant Amazon is offering the PS4 version of the season pass for its original price, while UK video-game specialist (hah!) GAME is offering the Xbox One version for the original price, too.

So, if you’ve not bothered to jump into Techland’s gruesome but brilliant Dying Light, and you want the full package when you do, you’re not going to have to send any more money to Warner Bros. than you have to. Lovely.

[Update: North American players can also benefit from a lower price thanks to Amazon US also flogging the Season Pass for its original price. It should now cost $29.99, yet the retailer is holding the stock at $19.99. Nice one, Amazon.]

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  1. It’s worth bearing in mind though, that the game’s publisher is Warner Bros., a publisher known for it’s dirty tactics. Ahem, Arkham Knight and its shoddy Season Pass.

    LOL you DLC haters need to really get a better understanding of business and economics.

    The prices of games haven’t increased in years (since X360 came to the marketplace in 2006). Inflation has robbed some of that $59.99 price tag. Both the need for additional revenue and used games ushered in the dawn of DLC as we know it. Publishers and Platform holders didn’t want the price of games to rise for fear that it would benefit places like GameStop or worse yet increase piracy. DLC has given studios and publishers steady revenue streams. Studios don’t have to lay off as many people when the game launches because there are short and long term expansions in the pipeline. It has made gaming a much more viable business that isn’t run like a seasonal business.

    These claims that gamers don’t get the “full game” is just nonsense. Sure DLC can be abused the problem with authors like you and entities like this one (quick to harp on DLC) is that you create so much NOISE about DLC when a publisher actually abuses it the story may get lost in the noise.

    Newsflash for you — the game industry is not powered by passion alone. There is a great deal of money that invests into studios to deliver games and those investors want a return on their money for being the ones who assume risk.

    1. Urm, while I truly appreciate the time you’ve taken to write quite a lengthy comment, I think you’ve gotten the wrong end of the stick. There’s nothing in the article agaisnt DLC, just a bit of a dig at the way Warner handles it. I actually don’t mind DLC done right.

      1. @ChrisHardingTGC:disqus

        The dig was the exact reason I responded. I see nothing wrong with Warner Bros wanting to add more value to the new product over a used product. The season pass pricing is a tad high, but what do you expect of one of DC Comics most popular character?

        The fact of the matter is if the Season Pass for Batman wasn’t profitable and good for business they wouldn’t have continued the practice. Given the pass is profitable obviously you have many people buying it. Likely some or most are happy with it.

        So what exactly is wrong with the way WB executes their additional revenue plans?

        Do you feel the pricing is to high for the content you get? I would suggest to you that if any publisher was draconian with their DLC, Microtransactions or Season Passes they wouldn’t make any money doing it. If they weren’t making money doing it there wouldn’t be the effort there.

        Do you think that Studios finish the game before they decide how they will slice and dice it to maximize their revenues?

        1. Hmm, I see your point, to a degree. Like I said, I’m not all out against DLC (there’s an incoming article defending day one DLC) but I think the price of Season Passes needs to be more in-line with what’s being offered. Some passes cost tge same price as the base game, but offer nowhere near as much content.

          As for the methods behind deciding what makes it into the base game and ehat gets cut for DLC – I’ve no idea and it’d be irresponsible of me to speculate in general. Saying that, I think there are some examples where it’s obvious something was cut; character skins and the like spring to mind, as does one particular memory sequence from Assassin’s Creed II.

          As I say, I’m not completely agaisnt the practice, but some publishers are just about toeing the line of decency, hence the little dig at Warner which, in hindsight, wasn’t worded in the best way.

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