Alain Corre of Ubisoft spoke to Edge about the Wii U and software sales, and when asked about the pricing structure of consoles, the executive stated:
“We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure,” Corre told Edge. “We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.”
Mr Corre goes on to say:
“I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.”
At the end of the day, it does make sense. More consoles out there in the hands of consumers inevitably leads to higher sales of games, something Ubisoft and all game publishers need to keep going. Maybe a price cut isn’t the answer though. The Wii U is, as I said before, fairly cheap for a new console, coming in at under £200 depending on which retail you make your purchase with.
Personally, I think the problem really lies with the pricing structure of the games, not the consoles. If you go out and by four new games today, you will have spent more than it cost’s to purchase a new console. With games now retailing between £40-£55 in UK stores, and even more if you buy from the Xbox Live Marketplace, PlayStation Store or the Nintendo eShop, were some games will cost as much as £59.99
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What do you think? Do console prices need to be lower, or should games be at a fairer price? Let us know what you think in the comments below.